Workshop Sessions

by admin on Wed, 02/17/2010 - 12:00am

We offer everything from a one-hour session to a four-day course with guest speakers and plenty of one-on-one and group practice.  This one-day sample agenda shows the variety of options available.

9:00 a.m. – 9:30 a.m. INTRODUCTORY REMARKS
  • Introductions
  • Making the Case for Communicating
  • Being Memorable
9:30 a.m. – 10:00 a.m.      THE IMPORTANCE OF MESSAGE
  • Transferring research into messages
  • Real-life examples of good and bad messages
  • Bridging exercise – how to answer the tough questions
10:00 a.m. – 10:30 a.m.  DEVELOPING YOUR KEY MESSAGES
    Review and discuss messages prepared in advance of the training as a group
10:30 a.m. – 10:45 a.m. 
    BREAK
10:45 a.m. – 1:00 p.m.  ON-CAMERA PRACTICE
  • Preparation: Controlling the Interview
  • Participants break into two groups to practice messaging and interviewing skills in two one-on-one interviews with a “reporter”; interviews are taped for group feedback
1:00 p.m. – 2:00 p.m. WORKING LUNCH
THE CHANGING MEDIA: USING NEW AND SOCIAL MEDIA TO ENGAGE YOUR AUDIENCES
    A primer on the most effective ways to engage different audiences online and the rules of the online road
2:00 p.m. – 3:00 p.m. THE TALK SHOW
    Practice message on a talk show with a host and antagonist
3:00 p.m. – 4:00 p.m. THE SENATOR’S OFFICE
    Practice how to deliver messages in a three-minute meeting with a “senator”
4:00 p.m. – 5:00 p.m. THE COCKTAIL PARTY
    Practice being memorable in one of the most common settings to make connections with funders, policymakers, stakeholders and the media
6:00 p.m. DINNER WITH NATIONAL REPORTER OR PRODUCER
    What a journalist needs and how you can help