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War and PowerPoint
The New York Times today had a front page, above the fold, story today about what must be the most commonly abused communications tools: PowerPoint.
In a cleverly named piece ("We Have Met the Enemy and He Is PowerPoint"), Elisabeth Bumiller looks at the now infamous PowerPoint diagram of the United States' strategy in Afghanistan and the strong feelings about PowerPoint among the officers leading efforts abroad. One adviser recalls General McChrystal reacting to this chart by saying, "When we understand that slide, we’ll have won the war."
About The Institute
Building on Burness Communications’ work with more than 300 groups in the United States and around the world, the Institute offers academic and nonprofit organizations media, policy and advocacy training along with academic coursework on advocacy, as well as coaching. Our training goes beyond smiling on camera and using proper etiquette in meetings with policymakers. We aim to help you speak so clearly that the people you want to motivate will understand — and be moved to act. More
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