Digital Communications

In the ever-changing online media climate, it can be hard to know which tools are key to advancing an organization’s goals – and which are fads. Our digital communications is driven by our clients’ goals and audiences, not by trends.

We engage with top bloggers who help drive the discourse in their fields, and carefully target key news sites. We collaborate with award-winning web designers to build intuitive, dynamic websites. We also generate original content—crafting compelling blog posts and stories, covering events in real time, orchestrating online conferences and events, and producing multi-media content that advance our clients’ communications goals.

Our services include:

  • Conducting comprehensive “new media audits” that generate strategies for engaging key audiences online while assessing existing client capabilities and online presence
  • Engaging key bloggers to generate coverage and discussion around our clients’ issues online
  • Creating compelling web content, including blog posts, podcasts, videos and website copy
  • Providing training workshops on the effective, efficient use of new media tools
  • Covering conferences, briefings and other events in real time to capture key audiences online
  • Planning and executing multimedia-rich and interactive webcasts, webinars and online events
  • Engaging in online social networks to reach relevant audiences

Make Facebook, not war...

by Carol Schadelbauer on Wed, 03/17/2010 - 5:29pm

Make Facebook, Not War…

The other night I attended the middle school PTA meeting. The new “technology library aide” was speaking (I didn’t know we had a technology library aide!). She wanted to educate us about something our children knew far more about than we did: Social media. She paused at the beginning to show us a short YouTube video entitled “Social Media Revolution.”

I’d already seen this video, and while I think it overstates its case at points, the trends it describes are very real. Burness Communications is currently working with many of the tools the video highlights to build targeted communities and distribute information for our clients. So instead of watching the screen, I watched parents’ faces. They were stunned and surprised as each new slide appeared. At the end they exclaimed, what’s a Wiki? What’s Digg, Flickr, Bebo? One parent said, “My son doesn’t know about all this!” The librarian disagreed.

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SXSW 2010: Spot.us and the Future of Accountability Reporting

by Alex Field on Sun, 03/14/2010 - 7:46pm

“There’s no silver bullet” to fix the decline of investigative reporting, says David Cohn. But the founder of Spot.us may be offering a bridge for journalism by handing editorial direction to the public. His “community funded reporting” model empowers freelance writers to pitch investigative story ideas, and relies on the people in the community to pay for it.

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Preserving the Diversity of the World’s Food

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Preserving the Diversity of the World’s Food

Seven years ago, a new organization was formed, driven by the conviction that a series of seemingly unrelated events—like the re-emergence of a crippling wheat fungus in Uganda; the loss of Afghanistan’s valuable seed collection during the country’s civil war; and the steady, silent, and permanent loss of crop diversity due to poor funding and equipment failures—could one day imperil the survival of the human race.