Burness Digital

Stories of online communications success are everywhere: viral videos, millions of hits, grassroots enthusiasm, glowing news coverage. But how can nonprofits harness this power to improve the human condition? And can buzz online translate into social change?

New technology has created new opportunities. With it, we are able to engage meaningful participation from ordinary citizens and advocates, tell rich multimedia stories and bypass the media and speak directly to target audiences.

But our goal, online and offline, is the same: to advance social change by communicating important information to people who can act on it. BurnessDigital provides strategic guidance to help you find these audiences, amplify your voice, and deliver messages that stick.

Our recent successes include:

• Bringing an international live audience into the labs of the Johns Hopkins Malaria Research Institute and onto the fields of Zambia during an interactive video web summit on the latest developments in malaria research.
• Helping the Center for Global Health Policy reach beyond the media by building a blog that has become a go-to source for policymakers on HIV/AIDS and TB news and analysis.
• Managing website development, launch and ongoing digital strategy for flagship initiatives of the Robert Wood Johnson Foundation, including the Commission to Build a Healthier America and the County Health Rankings.
• Working with Consumer Reports Health to convene a high-level "blogger summit" that brought together media, bloggers and thought leaders including Craig Newmark of Craigslist to confront the question: "How are consumers getting health information online - and how can we help?"
• Building visually rich, engaging liveblogs to chronicle events with success stories and interviews, covering topics like early childhood nutrition and health from the Nemours Healthy Kids, Healthy Futures conference; new models of cooperation with aid recipients in the developing world for Results for Development; and the action in Copenhagen at the UN Climate Change Conference.