Public Health

The world of public health has changed dramatically in the last decade.

The threat of pandemics, the specter of bioterrorism, and historic increases in rates of obesity, among many other challenges, have been accompanied by cuts in public health budgets. In this climate, public health professionals are being forced to reassess what they communicate and how they communicate it.

Burness Communications helps many of the country's leading public health groups meet these new and emerging problems and opportunities. We are at the forefront of efforts to improve public understanding of the work done by local public health agencies, and of the importance of public health efforts in improving the health of all Americans. We have supported efforts to reverse the childhood obesity epidemic by 2015, and assisted the efforts of community-based programs to improve access to healthy food and physical activity.

We have:

  • Announced the Robert Wood Johnson Foundation’s 2007 commitment of $500 million to its efforts to reversing the national childhood obesity epidemic.
  • Worked with the research program Bridging the Gap to create and release the most comprehensive national report on local school district wellness policies and how they are helping provide students with healthier foods and more time for physical activity.
• Coordinated closely with the Robert Wood Johnson Foundation and Trust for America’s Health on the production and release of their annual reports examining state-by-state obesity rates; state-by-state emergency preparedness scores and state-by-state public health spending data.
  • Arranged interviews with major media outlets for National Association of County and City Health Officials (NACCHO) leaders on local public health topics ranging from food safety to pandemic flu preparedness.
  • Helped the Robert Wood Johnson Foundation highlight the need to strengthen the quality and performance of public health agencies; promote the use of proven policies like smoke-free air laws; and secure the inclusion of disease prevention in health reform.
  • Coordinated the writing, layout, and publication of a NACCHO storybook, vividly describing four communities’ preparations for public health emergencies through the use of “tabletop” exercises, that was distributed to attendees of a national preparedness summit co-sponsored by the Centers for Disease Control and Prevention.

Confronting the dental health crisis


Photo credit: Sam Pullara

Everywhere we look, we see stories about high-risk pools, insurance exchanges and the crisis facing the U.S. health system.  But there is another health crisis in America that few are talking about – oral health.

It’s an unfortunate reality: many Americans see oral health as unnecessary or cosmetic.  When money is tight, dental visits are often the first to go.  But oral health is critical to overall health.  Though largely ignored in national health reform, oral health is important, and for some – like 12-year old Deamonte Driver who died from an untreated tooth infection – it’s a matter of life and death. 

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Live from the Federal Reserve: Healthy Communities Conference

Today at the Federal Reserve in Washington, D.C., a unique event is in progress: leaders from the health, finance and community development sectors are coming together to discuss how their collaboration could help build healthier communities.

Hosted by the Federal Reserve Board of Governors, the Federal Reserve Bank of San Francisco and the Robert Wood Johnson Foundation (a Burness client), it's an event that starts from a premise that we've been working with nonprofits to communicate for years: that where we live, learn work and play can have a tremendous effect on our health, and that if we want to make Americans healthier, we've got to look beyond health care to the social factors that affect health - from education, to transportation, to community design and beyond.

We'll be following the event during the day via the live streaming video and Twitter coverage at #fedhealth.   I hope you'll join us there!

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Association of State and Territorial Health Officials

ASTHO is the national nonprofit organization representing the public health agencies of the United States, the U.S. Territories, and the District of Columbia, as well as the 120,000 public health professionals these agencies employ. ASTHO members, the chief health officials of these jurisdictions, are dedicated to formulating and influencing sound public health policy and to assuring excellence in state-based public health practice.

Debunking the "model minority" myth

Deaths from breast cancer are four times higher among some Asian-born women in the United States than among their U.S.-born counterparts. Rates of vaccine-preventable liver and cervical cancer among the Hmong in California are three to four times higher than those of other Asian American groups. Some Pacific Islander-Americans have among the highest rates of pre-term births, with one-in-five mothers delivering pre-term.

These are just a few of the findings included in the May issue of the American Journal of Public Health (AJPH). In this first-ever issue of a major public health journal devoted to Asian American, Native Hawaiian and Pacific Islander populations, an array of new research highlights alarming disparities. 

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A national epidemic - and a presidential priority

  “Medicine shouldn’t be [about constantly] operating on a population that is steadily killing itself, which is essentially what we are in the first steps of doing with a third of our children [being] obese.”

That’s Bill Clinton, describing the status quo on childhood obesity at a March 17 event hosted by Newsweek.   Some people, President Clinton said, will always be “biologically vulnerable” to heart disease, high blood pressure, diabetes and other conditions that require expensive, risky treatments and surgeries regardless of obesity.  But as it stands, our nation is burdening Americans needlessly with disease— Americans who could be healthy if we tackled the factors that cause obesity: neighborhoods without spaces for physical activity, deficient access to healthy foods, high-calorie school lunches.  It’s for this reason that the 42nd President called childhood obesity the “number one public health problem in the country”. 

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An American epidemic – and momentum to end it

Today, there is broad agreement: childhood obesity is a public health epidemic. One in three American children is now overweight or obese. Obese children are at increased risk for other serious problems like cardiovascular disease, diabetes, gallbladder disease and certain cancers.

But momentum around fighting this urgent health problem is building. Lawmakers are holding hearings on strengthening school health programs. Michelle Obama’s national “Let’s Move!” program to fight childhood obesity is kicking into gear. And last week, that new energy and momentum was on display at a briefing hosted by health policy journal Health Affairs (a Burness client).

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Costly, preventable – and sometimes fatal

The threat of hospital-acquired infections (HAIs) is not news. Hospitals, policymakers and advocates have known for years: sometimes, patients can pick up dangerous infections in the very places they came to get well. Whether the culprit is improper sterilization in surgery or a dirty ventilator tube, the danger is real.

But who’s to blame when patients die in the hospital? They may have caught an infection during their stay, but many were sick before they got it. Was the hospital-acquired infection really at fault?

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National Resource Center for Participant-Directed Services

Drawing on over a decade of experience with participant direction, the National Resource Center for Participant-Directed Services serves to assist all programs, regardless of funding source, to develop and improve their participant-directed options. The NRCPDS draws upon years of experience as a National Program Office for the Cash & Counseling project. For more information on our work with the Cash & Counseling project, please visit www.cashandcounseling.org.

www.bc.edu/schools/gssw/nrcpds/

World Health Organization

WHO is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.

In the 21st century, health is a shared responsibility, involving equitable access to essential care and collective defense against transnational threats.

www.who.int/en/

W.K. Kellogg Foundation

The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg, who defined its purpose as “…administering funds for the promotion of the welfare, comfort, health, education, feeding, clothing, sheltering and safeguarding of children and youth, directly or indirectly, without regard to sex, race, creed or nationality.…” To guide current and future trustees and staff, he said, “Use the money as you please so long as it promotes the health, happiness and well-being of children.”