Health Policy and Reform

Burness Communications has worked in the health policy arena since the company's inception in 1986. We are at the forefront of a range of key health policy issues, and have joined forces with the country's leading health care foundations, research institutions, federal agencies, and health care researchers to effectively communicate what can be done to improve the nation's health.

We have successfully raised awareness of issues ranging from the plight of the uninsured to the effects of rising health care costs. We have disseminated information regarding health professions training, and data about practical issues confronting health information technology deployment. 

Beyond traditional health policy issues, Burness has worked extensively in medical ethics, supporting two presidentially-appointed panels on the topic, and tackling issues from end-of-life care to intellectual property rights, from stem cell research to medical record confidentiality.   And as awareness has grown about the social determinants of health outside of health care – factors in our everyday environments that exert tremendous influence on our sickness and health – Burness has been an active player in the field.

Health policy discussions can easily descend into the technical and the arcane. It is our aim to convey complex policy issues clearly, to capture the attention of policymakers, media and stakeholders, and to keep the focus on the ultimate goal – lives improved and saved.

In recent years, we have:

  • Worked with organizations like Community Partnerships for Older Adults and the National Resource Center for Participant-Directed Services to advance innovative models for addressing long-term care challenges..
  • Advanced the Robert Wood Johnson Foundation’s efforts to tackle the childhood obesity epidemic while promoting prevention and wellness.
  • Supported the Commonwealth Fund in disseminating vital research strategies for improving the American health care system.
  • Promoted policy solutions to the growing problem of antibiotic resistance and “superbugs” with Extending the Cure.
  • Managed media and stakeholder relations for the prominent policy journal Health Affairs, elevating the quality of the debate across the spectrum of health policy.
  • Warned of the dangers of stagnant biomedical research funding in the Broken Pipeline and Within Our Grasp – Or Slipping Away? reports.
  • Released landmark health quality findings with the RAND Corporation.
  • Worked with the Robert Wood Johnson Foundation Commission to Build a Healthier America to make the case that there is far more to health than health care alone.
  • Guided the Mayday Fund’s targeted campaign to improve the treatment of chronic pain in the U.S.

Nonprofit insurance giant hoards millions in surplus cash


A Blue Cross Blue Shield headquarters in Providence, RI.
Photo credit: Jef Nickerson

Is it fair for nonprofit health insurance plans to increase customer rates when they’re hoarding millions in surplus cash?

Health insurance costs continue to rise, hitting consumers with high premiums and co-pays despite the downturn in the economy. Adding insult to injury, a new report from Consumers Union (a Burness client) has found that over the past decade, nonprofit Blue Cross and Blue Shield (BCBS) health insurers accumulated vast amounts of surplus cash. Meanwhile, these same plans haven’t cut rates for customers. In fact, many have continued to increase rates, ratcheting up premiums by as much as 20 percent annually.

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Confronting the dental health crisis


Photo credit: Sam Pullara

Everywhere we look, we see stories about high-risk pools, insurance exchanges and the crisis facing the U.S. health system.  But there is another health crisis in America that few are talking about – oral health.

It’s an unfortunate reality: many Americans see oral health as unnecessary or cosmetic.  When money is tight, dental visits are often the first to go.  But oral health is critical to overall health.  Though largely ignored in national health reform, oral health is important, and for some – like 12-year old Deamonte Driver who died from an untreated tooth infection – it’s a matter of life and death. 

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Live from the Federal Reserve: Healthy Communities Conference

Today at the Federal Reserve in Washington, D.C., a unique event is in progress: leaders from the health, finance and community development sectors are coming together to discuss how their collaboration could help build healthier communities.

Hosted by the Federal Reserve Board of Governors, the Federal Reserve Bank of San Francisco and the Robert Wood Johnson Foundation (a Burness client), it's an event that starts from a premise that we've been working with nonprofits to communicate for years: that where we live, learn work and play can have a tremendous effect on our health, and that if we want to make Americans healthier, we've got to look beyond health care to the social factors that affect health - from education, to transportation, to community design and beyond.

We'll be following the event during the day via the live streaming video and Twitter coverage at #fedhealth.   I hope you'll join us there!

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Rethinking the mission of medical schools


A carving of a caduceus on the Howard University campus in Washington, DC. Howard is one of the universities ranked highly in the Fitzhugh Mullan study. (Credit: tacomabibelot).

Click here to listen to lead author Dr. Fitzhugh Mullan and Dr. John Prescott from the AAMC debate the study on WBUR, Boston’s NPR station.

As the U.S. girds for an influx of newly-insured patients under health reform, attention is shifting to whether medical schools are producing doctors that meet the country’s health care needs.  Helping to spark this debate is a recent study that ranks U.S. medical schools in a new, provocative way: on the extent to which they produce doctors who practice primary care, work in underserved areas, and are minorities.

By measuring schools against this “social mission” criteria, Dr. Fitzhugh Mullan of George Washington University and his colleagues (with support from the Josiah Macy Jr. Foundation, a Burness client) have created a new “best medical schools” list that turns traditional rankings on their head. Historically black schools Morehouse School of Medicine, Meharry Medical College and Howard University lead the pack (PDF), while more “prestigious” medical schools such as Vanderbilt, Duke, Stanford and Johns Hopkins fall into the bottom 20.

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Association of State and Territorial Health Officials

ASTHO is the national nonprofit organization representing the public health agencies of the United States, the U.S. Territories, and the District of Columbia, as well as the 120,000 public health professionals these agencies employ. ASTHO members, the chief health officials of these jurisdictions, are dedicated to formulating and influencing sound public health policy and to assuring excellence in state-based public health practice.

Debunking the "model minority" myth

Deaths from breast cancer are four times higher among some Asian-born women in the United States than among their U.S.-born counterparts. Rates of vaccine-preventable liver and cervical cancer among the Hmong in California are three to four times higher than those of other Asian American groups. Some Pacific Islander-Americans have among the highest rates of pre-term births, with one-in-five mothers delivering pre-term.

These are just a few of the findings included in the May issue of the American Journal of Public Health (AJPH). In this first-ever issue of a major public health journal devoted to Asian American, Native Hawaiian and Pacific Islander populations, an array of new research highlights alarming disparities. 

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Health Affairs Briefing: Moving Forward on Health Reform

Date: 
Tue, 06/08/2010 - 8:30am - 12:30pm
City: 
Washington, DC
Sponsor: 
Health Affairs
Event Type: 
Briefing

 

Implementing provisions of the Patient Protection and Affordable Care Act poses a huge challenge for the public and private sectors alike.  Thousands of decisions and regulatory changes must be made to re-structure the U.S. health care system, expand health coverage, and begin the effort to control costs.  The June 2010 issue of Health Affairs details the terrain that lies ahead. 

Confronting America's primary care shortage


Secretary Kathleen Sebelius of the U.S. Department of Health and Human Services speaking at last week's Health Affairsevent. Click here for full video from the briefing.

 Now that health reform is the law of the land, a massive challenge remains: how can we deliver primary care to the tens of millions of Americans who will soon gain insurance coverage?

The shortage of primary care providers is well-publicized.  But, as studies in the May issue of the health policy journal Health Affairs (a Burness client) point out, recruiting more primary care doctors, nurse practitioners, and physician's assistants to fill that void is only part of the solution.  That was a message echoed by a number of health care experts at a May 4 Health Affairs briefing in Washington D.C.

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Health Care Briefing: Will Health Professionals Be Prepared to Meet The Demands of Health Reform?

Date: 
Thu, 05/13/2010 - 9:15am - 11:00am
City: 
Washington, DC
Sponsor: 
Macy Foundation and AAMC
Event Type: 
Health Briefing

Will Health Professionals Be Prepared to Meet The Demands of Health Reform?

Adapting Continuing Education for a New Health Care Era 

May 13, 2010 – Washington D.C.

Health Affairs Briefing: Reinventing Primary Care

Date: 
Tue, 05/04/2010 - 8:30am - 2:30pm
City: 
Washington, DC
Sponsor: 
Health Affairs
Event Type: 
Briefing